Client

345

Role

Creative Director

Agency

01 tribe

Year

2015

345 Experience Design.
Good brand experience improves the lives of people through anticipation of  their expectations.

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Insight

Over the next few years sensors, cloud, smart objects and real time analytics will combine to provide a new level of connected intelligence.
Mobile has forever changed the way we live. Today, people want to live meaningful experiences that will improve their lives.
Connection with customers is based on an emotional bond based on trust. Brands who are able to create relevant experiences for people are those that tend to be more successful.
345's mission was to extend the human experience in a connected world. The vision was to make technology invisible in order to provide the best experience to the people.

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Brand

With the UX team, we did a huge work of researching, planning, human behaviour studies in multi context designing customer journey, with all the effects and benefits for users and brands.
Using a crescent number, I designed, also, the logo and the brand guidelines.
The 345 brand, created 345 mxm (mobile experience manager).
Kept the same brand guidelines, we created the new brand for the platform mxm.

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Copyright © Lucia Domenici 2021
All rights reserved

London
lu@luciadomenici.com