Client

Clive Johnston

Role

Creative Director

Year

2019

A major campaign for Johnston Squash Club.
There are many lines on a squash court.
All are red.

CTRL_Logo

Insight

'Focusing on the red lines' is a fundamental rule in Squash.
Johnston Squash needed a campaign to encourage Squash players to push themselves to their limits and realise their potential.
A campaign to help players overcome their boundaries, moments of insecurity, doubts about their capabilities, and never to lose faith in themselves.
To never give up, even if it sometimes seems impossible to 'cross the red line'.
After I designed the logo, I created and planned the print and social media campaign.

CTRL_Poster
CTRL_1
CTRL_2

Copyright © Lucia Domenici 2021
All rights reserved

London
lu@luciadomenici.com