Client

Pfizer

Role

Art Director

Agency

Superunion

Cretive Director

Dave Roberts

Year

2018

O by Nespresso
Branding of the new coffee machine.

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The pure, innovative and classy style of the new machine, inspired the team to keep the logo design simple and minimalistic. Exploring different prospectives of the O, working on analogies, shape and meaning, the last choice was the simplest: the O written with the Nespresso font, as underline of the brand belonging.

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Nespresso_9

Some of the other proposals and explorations, proposed to the client, during the creative process.

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Nespresso_8

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