With my team, I designed the new Global Art Direction for 2019 - a simple but strong combination of two squares, one to highlight the headline and the smaller one for the name of the phone. The big square for the headline needed to emphasise the message, standing out with the multi brilliance of Nokia's colour palette. And the name of the product was always set in white over a blu Nokia strip. This minimal combination is easy to use for any layout and purpose, from social to OOH formats. The flexible size, facilitates adaptation of the copy in any language; easy for all markets, especially where the requisite translation is longer and needing more space. The box combination permits besides to embellish the layout without any photos, but only using the pic of the phone.