Client

Nokia - HMD

Role

Creative Director, Art Director

Agency

GREY

Photographer

Celia Peterson

Year

2019

Photoshoot for B2C campaign and MWC.
Key Nokia words:
real and authentic, non-conformist, optimistic, young, warm, dynamic.

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Leading the Art Direction of  this photoshoot in Cape Town, working with this brilliant photographer, Celia Peterson, we chose a young multi-ethnic cast and created the visual narrative for all locations.

Pure. Honest. Warm. Intentionally simple.
Young people are the single most important element in the shots.
It is relatable to the everyday. At the heart of this photoshoot are real people growing up. True to life, the shots are unfiltered, raw and perfectly imperfect, capturing the simple moments that few notice, but all know.

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Thanks to this young, brilliant and energetic cast, helped by a fantastic production agency, with the Celia's team we delivered an amazing photoshoot.

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