Leading the Art Direction of this photoshoot in Cape Town, working with this brilliant photographer, Celia Peterson, we chose a young multi-ethnic cast and created the visual narrative for all locations.
Pure. Honest. Warm. Intentionally simple.
Young people are the single most important element in the shots.
It is relatable to the everyday. At the heart of this photoshoot are real people growing up. True to life, the shots are unfiltered, raw and perfectly imperfect, capturing the simple moments that few notice, but all know.