Client

Nokia - HMD

Role

Creative Director, Art Director

Agency

GREY

Photographer

Sam Robinson

Year

2019

Photoshoot for B2B and B2C campaigns.
Key Nokia words:
smile, colourful, dynamic, emotion, product, energy, real life, authentic, fresh!

Nokia_PhoSh_Am_1
Nokia_PhoSh_Am_3
Nokia_PhoSh_Am_2
Nokia_PhoSh_Am_16
Nokia_PhoSh_Am_24
Nokia_PhoSh_Am_25
Nokia_PhoSh_Am_22
Nokia_PhoSh_Am_38
Nokia_PhoSh_Am_37
Nokia_PhoSh_Am_35
Nokia_PhoSh_Am_44-1
Nokia_PhoSh_Am_13
Nokia_PhoSh_Am_15
Nokia_PhoSh_Am_39
Nokia_PhoSh_Am_31
Nokia_PhoSh_Am_45

Leading the Art Direction of  this photoshoot in Amsterdam, after choosing the amazing photographer, Sam Robinson, we worked on the casting and storytelling for all locations. Photoshoots for B2B and B2C campaigns.

Nokia was looking for a pure, natural, authentic shoot.

To capture real moments. 
Single frames that convey the truth of the scene, the feeling, gaze, gesture or movement.
The cast was equally real; diverse and dynamic. They have a clear character that's relevant and approachable.
It was imperative to capture a real moment with the talent. They are not models; they are real people engaged and reacting to a great product.
To do this, we shot a range of angles, positions and eyelines in order to capture shots that feel authentic and in the moment, to bring out the best performance.
Focus on the relationship between the phone and the people. The product is central, but never forced. It's naturally part of the scene.
The pure energy coming from the shoot, was a fresh breath for Nokia.

Nokia_PhoSh_Am_14
Nokia_PhoSh_Am_7
Nokia_PhoSh_Am_9
Nokia_PhoSh_Am_11
Nokia_PhoSh_Am_10
Nokia_PhoSh_Am_8
Nokia_PhoSh_Am_6
Nokia_PhoSh_Am_34
Nokia_PhoSh_Am_32
Nokia_PhoSh_Am_36
Nokia_PhoSh_Am_33
Nokia_PhoSh_Am_44
Nokia_PhoSh_Am_41
Nokia_PhoSh_Am_40
Nokia_PhoSh_Am_42
Nokia_PhoSh_Am_43

Thanks to a fresh, funny and dynamic cast, supported by a brilliant production agency, with the Sam's team we wrapped a successful photoshoot.