Client

Nokia - HMD

Role

Creative Director

Agency

In house

Year

2021

love it, trust it, keep it
Global Campaign 2021

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As Finns, our approach to life is simple – hold close what you trust, and keep close what you love. And we carry that ethos when we design our phones. Our mission is to create technology you can always rely on, And that you love enough to hold on to – now and into the future. Because phones aren’t just devices. They’re our connection to our friends and family. They hold our dreams. And wake us up on time. They’re how we unwind. And how we go further. They’re designed to be by your side in the moments that matter. To be trusted with your most important details. That are simple, intuitive and last longer Phones for everyone on the planet. And even for the planet. We make phones you love. Trust. And keep. Because right now the world could do with more all three.
Nokia phones. Love it, trust it, keep it.

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Raising and leading the BRAND STUDIO in house, we have created love it, trust, keep it global campaign from February 2021.
From the graphic system to the photoshoot and shooting we have created the visual storytelling of the 3 key pillars love, trust and keep, releasing the Global Guideline for the campaign.

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Copyright © Lucia Domenici 2021
All rights reserved

London
lu@luciadomenici.com