Client

Nokia - HMD

Role

Global Creative Director

Agency

In house

Year

2019 - 2022

Nokia Mobile
Brand asstes and Global Campaigns

In the hugely competitive mobile and communications market Nokia is a small player taking on the big guns. Everything we do has to be distinctive, compelling and with a broad appeal.
I began to work at Nokia’s in house agency in 2019 and in February 2021, I founded the Brand Studio. With a great team of designers, copywriters, art directors, motion designers and 3D artists, all selected by me, I have helped originate concepts for global campaigns, toolkits, photoshoots and lifestyle product videos, as well as created all visual / comms assets for Nokia phones. I also work closely with the marketing team on PR, and social, covering all digital assets across all markets.

 Nokia Circular Subscription - Global Campaign 2022

Nokia X30 - Global Campaign 2022

Nokia XR20 - Global Campaign 2021

Nokia G21 - Global Campaign 2021

Nokia Wireless Portable Speaker 2 - Global Campaign 2022

Nokia 5710 XpressAudio - Global Campaign 2022

Nokia G11 Plus - Global Campaign 2022

Nokia T10 - Global Campaign 2022

Nokia C Series - Global Campaign 2022

Nokia T20 - Global Campaign 2021

Nokia G11 - Global Campaign 2021

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It just keeps getting better

Global Campaign for Mobile World Congress 2019

love it
trust it
keep it

As Finns, our approach to life is simple – hold close what you trust, and keep close what you love.
And we carry that ethos when we design our phones.
Our mission is to create technology you can always rely on,
And that you love enough to hold on to – now and into the future.
Because phones aren’t just devices.
They’re our connection to our friends and family.
They hold our dreams. And wake us up on time.
They’re how we unwind. And how we go further.
They’re designed to be by your side in the moments that matter.
To be trusted with your most important details.
That are simple, intuitive and last longer
Phones for everyone on the planet. And even for the planet.
We make phones you love. Trust. And keep.
Because right now the world could do with more all three.
Nokia phones.

Love it. Trust it. Keep it.
Global Campaign 2021 - 2022

Copyright © Lucia Domenici 2021
All rights reserved

London
lu@luciadomenici.com