ODS' platform transforms the ways to use data to solve complex problems and improve people’s lives and it analyses and explores data in a visual way to provide real time simple and useful information.
The core technology that enables Big Data is growing fast.
There are hundreds of Big Data Services to which we can subscribe (Pay and Run).
But our medium-large Customers need a specialised Big Data system for their needs, their data and their specific business models.
The Big Data environment needed a platform that let them to focus on their needs: they have to feel the technological gap.
With the team, I designed the logo, and made the brand guidelines.
The challenge was how to represent the concept of this platform.
The data collection, their transformation and analysing the results.
Keeping the simple idea of a dot as data, I tried to abstract the platform's operation.
Also in the video, we used real-life footage combined symbol and infographics.
We created a complete branding identity, including video, website, and B2B communication.