UENI's mission is to be the largest and most up-to-date search platform for local services. It wants to give these businesses a digital presence in today’s connected world and enable people to easily search, compare and book services nearby.
Collaborating with the marketing, I designed the logo and create the brand guideline; leading the design team we created the UI / UX for B2C and B2B web platform and mobile App, and designed all assets to support marketing activations and campaigns.
Thinking of the help, support and relationship between product and user, I worked with the U and the I: the strip below the U as the letter I (me/we), representing the brand, the company, the product who supports, helps and suggests the U, as the User.
The minimalist style efficiently makes clear that UENI is something that can be used by all people and that is quite simple at its core. Although our product puts a large amount of content in the hands of our users, the visual simplicity ensures that this is a well-managed and easy experience. The strong lines emphasise that we are in control, but the black & white colours provides the perfect canvas for the user's customisation and his or her unique experience.
With the marketing and design team, we created B2B recruitment campaigns for small business to join the UENI platform and B2C campaigns and promotion for end users.
We made dedicated campaigns for each categories combining different colours for each one, (gym, hairdresser, spa) with the UENI logo.
For the new small business we provided consulting for marketing and promotion creating promotional collateral and a customised welcome pack.
UENI provides a free mobile app to partners, enabling their users to discover, book and pay for services through this app.
With the UI designer team, we create the customisable white-label apps for partner, adapting to the new layout and UX of UENI app to the partner's brand.
We also provided, visual communications and advertising services to the partner, to promote the app.