The Global Guideline
These assets represented the new and refreshed marketing visual identity for Nokia smartphones, with key points to note. The guidelines provided easily-adaptable ‘principles’.
New guidelines were to be implemented alongside existing creative where practical for consistent brand communication.
This document provided an intro to the creative intent for Nokia smartphones in 2019, and guidance on how assets should, in best practice, be created and used alongside each other, to form coherent communications – to help in tying together assets from different sources for a consistent marketing and consumer-facing Nokia smartphone brand identity. They were easy to adapt locally and execute faithfully, without restricting design with inflexible rules.