Client

Nokia - HMD

Role

Creative Director, Art Director

Agency

GREY

Credits

Yann Jones
Creative Director

Year

2019

It just keeps getting better.
".. Because what we build, and every decision we make is born from a simple optimism, that innovation must move people forward, that connectivity has to empower everyone. And your phone, like life, should just keep getting better."

The Global Guideline

These assets represented the new and refreshed marketing visual identity for Nokia smartphones, with key points to note. The guidelines provided easily-adaptable ‘principles’.
New guidelines were to be implemented alongside existing creative where practical for consistent brand communication.
This document provided an intro to the creative intent for Nokia smartphones in 2019, and guidance on how assets should, in best practice, be created and used alongside each other, to form coherent communications – to help in tying together assets from different sources for a consistent marketing and consumer-facing Nokia smartphone brand identity. They were easy to adapt locally and execute faithfully, without restricting design with inflexible rules. 

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Providing clear concise guidance for social, retail and print uses, the guidelines have been since been accepted and perfectly implemented by all markets - delivering tangible business success for HMD.

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