Client

Snatch

Role

Creative Director

Agency

Snatch

Year

2018

Snatch - real time augmented reality mobile game.
Players can earn real cash prizes by discovering and collecting 'parcels' in real-time augmented reality scattered around maps via this free to download mobile game-app for iOS and Android. 

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Players can earn real cash prizes by discovering and collecting 'parcels' in real-time augmented reality scattered around maps via this free to download mobile game-app for iOS and Android. The main game screen shows off a map of your local area and your own personal avatar represents your current real-world position. Scattered around the map in Snatch are collectible parcels, sponsored by major brands such as Unilever. Once your avatar discovers a parcel you can collect it simply by being adjacent to it - then the fun really begins as fellow users have a limited window of time to 'snatch' your parcels away from you!

Insight

The usability and the flow of the game was originally confusing and the UI too childish and tacky and not commensurate with the target audience and brand sponsors. While maintaining the same core game concept and idea, I created a new approach, more user-friendly oriented, minimising the menu and the interface. With the development and design team, we created a smoother and more intuitive user-flow for players.

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Idea

The idea was to create a world in cardboard, as the core assets of the game are the parcels themselves.
Using low poly techniques, we created a map with buildings, streets, shops, cars in cardboard around you.

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Restyling

Meantime, we started tweaking and tidying, to prepare the new cardboard city.
We selected colours, mindful of our target audiences, improving and created new illustrations in Saul Bass style, minimal and unusual for a mobile game. But on top of that, with the UX team, we researched and tested the behaviour of players for this particular game through focus group interviews.

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Copyright Lucia Domenici 2020
All rights reserved

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lu@luciadomenici.com