UENI's mission is to be the largest and most up-to-date search platform for local services. It wants to give these businesses a digital presence in today’s connected world and enable people to easily search, compare and book services nearby.
I created the brand and designed the logo.
Thinking of the help, support and relationship between product and user, I worked with the U and the I: the strip below the U as the letter I (me/we), representing the brand, the company, the product who supports, helps and suggests the U, as the User.
The minimalist style efficiently makes clear that UENI is something that can be used by all people and that is quite simple at its core. Although our product puts a large amount of content in the hands of our users, the visual simplicity ensures that this is a well-managed and easy experience. The strong lines emphasise that we are in control, but the black & white colours provides the perfect canvas for the user's customisation and his or her unique experience.