Agency

UENI

Role

Creative Director

Credits

Marco Grandinetti, Motion Designer

Year

2016

UENI
SEARCH. COMPARE. BOOK.
Creating something simple, something worthwhile, something for everybody, helps to find what’s around us, receive recommendations, easily compare whenever and wherever.

UENI_Logo

UENI's mission is to be the largest and most up-to-date search platform for local services. It wants to give these businesses a digital presence in today’s connected world and enable people to easily search, compare and book services nearby.

I created the brand and designed the logo.
Thinking of the help, support and relationship between product and user, I worked with the U and the I: the strip below the U as the letter I (me/we), representing the brand, the company, the product who supports, helps and suggests the U, as the User.
The minimalist style efficiently makes clear that UENI is something that can be used by all people and that is quite simple at its core. Although our product puts a large amount of content in the hands of our users, the visual simplicity ensures that this is a well-managed and easy experience. The strong lines emphasise that we are in control, but the black & white colours provides the perfect canvas for the user's customisation and his or her unique experience.

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UENIBRANDGUIDELINES_3
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With the marketing and design team, we created B2B recruitment campaigns for small business to join the UENI platform and B2C campaigns and promotion for end users.
We made dedicated campaigns for each categories combining different colours for each one, (gym, hairdresser, spa) with the UENI logo.
For the new small business we provided consulting for marketing and promotion creating promotional collateral and a customised welcome pack.

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In collaboration with Marco Grandinetti, motion designer, we created 2 promo videos, for B2B and B2C.

UENI is creating
something simple
something worthwhile
something for everybody
We are like you.
We want convenience. 
To find what’s around us
Receive recommendations
Easily compare
Whenever and wherever.
Search millions of services
compare cheapest, nearest, best rated
Request a booking
get what you need, when you need it
Local services
where you live
where you work
where you relax
Search. Compare. Book.

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All rights reserved

London
lu@luciadomenici.com