The Story Lens

“I see brands like I see people:
shaped by light, story, and a little imperfection.”

We are stories.
Messy. Quiet. Human.
Each one part of something bigger.

Brands are stories, too.
Or they should be.
Not just polished performances, but stories that feel.
Because connection > attention.
And feeling is what people remember.

The Story Lens isn’t a strategy.
It’s a return to emotional truth.
A way to see through the noise and find the heartbeat underneath.

If your brand disappeared tomorrow,
Would anyone notice?
If not, it’s time to change the lens.