Lucia Domenici – Executive Creative Director

Executive Creative Director

I have spent more than 25 years working across branding, design, technology and culture. Different countries. Different industries. Different challenges.
I helped global brands and built creative teams. I worked with creatives, artists, designers, and business leaders to create truly engaging content, campaigns, and products.
Have worked with brands like Goldman Sachs, Nokia Mobile, HMD, Mattel (Barbie), Heineken, Sony, FC Barcelona, Poste Italiane and Teoxane.
But I’m not about logos; I'm more about building something people genuinely care about and how to stay culturally relevant when technology is moving faster than any of us can keep up with.
This is why I co-founded The Story Lens.
In a world of AI, this platform champions authentic human creativity. Via a verification system, podcasts, exhibitions and The Story Lens Talks, I bring together photographers, filmmakers, designers, artists and creative thinkers, all of whom are trying to negotiate this new creative world.

Creative Direction
Art Direction
Brand Campaign
Team Leadership
Production
Experience/Event

Founder and CEO

The Story Lens