The Story Lens
After 25 years shaping global brands, launching culture-shifting campaigns,
and building creative studios from the ground up,
I realised something:
The most powerful stories aren’t always the loudest. They’re the truest.
Through my photography, I learned different ways to frame the truth.
The Story Lens philosophy is my return to essence.
A creative philosophy rooted in one belief:
Brands are stories. And the best ones feel human.
No hype. No noise.
Just stories that are seen, felt, and remembered.
It was late.The kind of late where the world feels quieter, but not asleep.Outside a small café in Soho, under a buzzing neon sign that read Espresso Bar, he stood alone.Not scrolling. Not rushing.Just there, cigarette in hand, smoke rising like a question into the cold night.He didn’t notice the …
She wasn’t posing. She wasn’t performing.She was just… thinking.On a Chicago train, pressed to the glass, hand gripping the rail,not for balance, but for resistance.That sideways glance?Not lost. Decoding.Like someone quietly reading the world and deciding what’s worth believing in.No pitch. No filter. Just presence.Unbothered. Unmissable. Unapologetically human.And yet, we …
Ever laughed at a moment you weren’t even part of just because the energy was that contagious?I took this photo a few days ago in the middle of New York City.Total strangers.A burst of laughter.A moment that stopped time.And yet people can't stop smiling when they see it.They don’t know …
I took this photo in New York last weekend.I was in a rush. Just another quick shot. I barely looked.But later, when I opened the file, something felt different.Something felt… wrong.One person lies curled on the ground.One walks by, eyes hidden behind glasses.Another buys lunch, glancing sideways.And me: I took …
Copyright © Lucia Domenici 2025
All rights reserved