The Story Lens X Macy's NYC
The Story Lens
Brand Stories Told Through a Creative Lens
The Story Lens focuses on the real.
A visual narrative that enhances your brand and places it within the story.
Authentic, untouched.
The Story Lens doesn’t show brands for life, but brands that touch life.
Present, but not always the whole story.
On a t-shirt, a bag, or a sign in the background, authentic, real, always there.
Much more powerful, more integral, much real.
Marketing your brand through compelling, unforgettable visual storytelling.
Through the Story Lens
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How The Story Lens works
Focus on the story
We work with you to workshop your Lens. We identify what you want to communicate as a brand and what genuinely needs to be said. Your brand rules, dos and don’ts. We will guide you through and recommend our chosen photographer partners. Then, we will establish a timeframe for the project and a budget.
Find the story
Our photographers will venture into the streets, uncovering stories and visualising your brand as part of them. They will then coordinate with our central creative directors, who will edit and oversee the Story Lens process. Afterwards, we will start compiling your Story Lens series.
Frame the story
Our central team will carry out the initial photographic review. The second review will involve the client. Once the photos are selected, we will add captions to explain the story behind each choice. Why this photo? Why did the photographer take it? What is the story and the reality behind it? We will then collaborate with you to select the most suitable channel, whether it's Instagram, OOH, or even an exhibition.
Next Step
Book a Story Lens Workshop
For Middle-East
The Story Lens X Macy's
What’s in the Bag?
At first glance, it’s clothes, gifts, beauty, home, the things you came in looking for.
But if you’ve ever walked out of Macy’s with that red star in your hand, you know it carries more.
It carries a laugh that bursts out on a city street, because sometimes a birthday feels too big to stay inside.
It carries the sparkle of a first dance, the nerves of a job interview, the glow of a holiday morning.
It carries moments that don’t fit in the bag but somehow always come with it joy, pride, love, and celebration.
For over 150 years, Macy’s has been more than a store.
We’ve been part of the everyday and the extraordinary, the birthdays, the holidays, the milestones that matter.
When people say “I got it at Macy’s”, what they really mean is: “This moment, this memory, this feeling, it started there.”
Yes, we sell fashion, beauty, gifts, and home products.
But the truth is, every bag we hand over is filled with more than what’s inside.
Macy’s.
The Story Lens X Adidas
Ride Your Own Story
The streets don’t wait for permission.
They don’t ask you to play safe.
Here, balance is rebellion.
Every wheel lifted is a challenge to gravity, to traffic, to anyone who thinks sport only happens in stadiums.
It’s not about polished arenas.
It’s about concrete and chaos. About friends who keep you steady when the city tries to throw you off. About turning motion into expression and asphalt into canvas.
This is not sport as performance.
This is sport as freedom.
Style as resistance.
Movement as identity.
Adidas has always lived where culture breathes, not behind walls, but in the streets, in the noise, in the fearless moments when you ride your own story and refuse to put it down.
Adidas.
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