Lu

Lu is an innovative and results-driven Executive Creative Director with over 25 years of experience leading high-performing teams in branding, advertising, digital marketing, and storytelling. Known for crafting compelling, multi-platform campaigns, Lu specialises in driving engagement and revenue growth through creativity and strategic thinking.
With a deep passion for exploration and design, Lu has an innate ability to quickly understand a brand’s vision and transform it into impactful experiences. Adept at working across various media, Lu ensures that the message dictates the medium, creating innovative and meaningful work. A strong believer in fostering collaboration and a culture of excellence, Lu thrives on leading teams that push creative boundaries.
Beyond creative leadership, Lu is an avid photographer and Director of Photography, capturing authentic moments and stories that resonate. Guided by curiosity, craft, and a commitment to making a difference, Lu delivers visually striking, emotionally engaging, and purpose-driven work.