Client
HMD Global
Role
Executive Creative Director
in house
Year
2025
Earbuds can charge your phone on the go
HMD is leaning into tech versatility with a new pair of earbuds that double as a charging bank for your phone. Announced on Monday at Mobile World Congress (MWC) in Barcelona, the HMD Amped Buds are relatively simple earbuds — but inside the battery case, they have a 1,600mAh battery that can wirelessly charge a compatible smartphone.
Following our brand’s creative vision—elevating the ordinary to the extraordinary with innovative, stand-out innovation—our design philosophy is about empowering everyday people and transporting them into worlds of limitless potential. Like our products, which shine amidst a sea of sameness, we deliver cutting-edge technology packed with top-tier features.
These innovations go beyond making an impact—they create meaningful change for people, partners, and the planet.
We filmed three dynamic dancers and a renowned influencer performing with our earbuds in a vast white studio to bring this vision to life. This setting was carefully chosen for seamless compositing and integration with the 3D product and environment. The choreography was crafted to showcase the product’s key selling points, blending extraordinary, expressive movement with its advanced features. Every step and every beat were meticulously timed to achieve the best possible visual and emotional impact.
- Global Campaign
- Shooting for marketing and PR assets
- Global Toolkit
- Global Retail Toolkit
- Social Activations
BTS
This day has been nothing short of incredible—an unforgettable experience working alongside these brilliant dancers and an outstanding crew. Filming in a stark white environment posed challenges, especially when integrating and blending it seamlessly with the 3D product and surroundings. But every moment of this journey has been inspiring, pushing creativity to new heights.
Copyright © Lucia Domenici 2025
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