Client
HMD Global
Role
Executive Global
Creative Director
Agency
In house
Year
2025
HMD AMPED BUDS
Amped Buds redefine audio – The world’s first earbuds that wirelessly charge your smartphone.
Being caught out without tunes or power isn’t fun, but HMD’s latest innovation combines magnetic power with quality sound, so you always have both.
HMD Amped Buds, the first earbuds with a 1600mAh1 case that can magnetically power up your smartphone as the soundtrack to your day plays on.
HMD Amped Buds combines premium wireless earbuds with superb sound quality, ANC, and ENC to dial out ambient noise, plus an ultra-slim, sleek case compatible with devices that support wireless charging, such as the HMD Skyline and certain Apple® iPhone® models, for a wireless power boost in a snap. A perfect pairing for anyone who loves listening and is over battery anxiety.
HMD AMPED BUDS, launched at MWC 2025
2 March 2025
From the legendary Spotify Camp Nou, HMD unveiled various innovations. First up are the Amped Buds—the world’s first earbuds whose charging case can also power your phone because great audio shouldn’t leave you with a dead battery.
HMD also introduced two special-edition devices for dedicated Barça fans: the HMD Barça 3210 and HMD Barça Fusion. Both come with exclusive features, player signatures, and detox modes—perfect for staying focused on the match.
Meanwhile, the new HMD Fusion X1 is about safer digital habits for younger users, and the OffGrid satellite platform expands connectivity when it matters most. Finally, the updated HMD 130, 150 Music, and 2660 Flip are set to change the game for feature phones—offering enhanced sound, longer battery life, and more reasons to unplug.
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