Client

Pfizer

Role

Art Director

Agency

Superunion

Cretive Director

Adrian Burton

Year

2018

Pfizer vaccines campaign.
"With you all the way"

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As Art Director, I led the visual for this campaign with the Superunion team.
All visual around a frame that becomes our protector, but also enables us to live life to the fullest without worry. Our subjects are caught in motion, and the frame gives us a glimpse into a world full of adventure that bursts into their real lives.
By using an illustrative style, we bring those adventures alive in a dynamic way, allowing us to tell stories that feel rich, vibrant and relevant to the customer at each stage of their life.

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Route B
By placing the subject at the heart of what we do, our illustration style can play a bigger role. By literally wrapping around the customer, we create a protective layer that is used to express individual dreams and personality. By putting the different age groups in a consistent empty studio, we create a canvas in which their adventures can be brought to life.

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