Client

Nespresso

Role

Art Director

Agency

Superunion

Year

2018

O by Nespresso
Branding of the new coffee machine

The pure, innovative and classy style of the new machine, inspired the team to keep the logo design simple and minimalistic. Exploring different prospectives of the O, working on analogies, shape and meaning, the last choice was the simplest: the O written with the Nespresso font, as underline of the brand belonging.