Role
Creative Director
Credits
Marco Grandinetti
CG motion designer
John Speers
Strategest
Pete Way
Creative Director
Peter K Richardson
Voice
Luigi De Maio
Music
Year
2021
Growing the game
and transforming lives towards LA 28.
Why the game of Squash is essential
to the lives that need it most.
When people think of Squash, they think of speed, high energy, fitness and elitism.
Yes, it’s all these things, but it’s something more, too …
Own the T is an initiative to force a re-appraisal of the game.
A movement not only to establish Squash as an Olympic sport for Los Angeles 2028, but also to raise the game’s profile as a critical component of young people’s development, instilling the life skills they need to grow as human beings.
Through Own the T, we present a rallying cry to squash fans to see the game's potential in a new light, and we reach out to newcomers.
We’ll serve.
Another game?
Two competitors, caged, fight it out.
Last man or woman standing. Control the T and you control Me - your serve.
The POV alternates with detail, in squash cromatica mood, and the extreme emphasis on the texture, to intensify the harsh and fatigue of the game.
A film for sending out the call to court for any potential squash player, as the sport hopefully enters into Olympic competition in 2028.
