Teoxane is the fastest growing brand within the hyaluronic acid, dermal ﬁllers and skin care space - winning awards and making waves.
There are other rival brands with a longer-standing track record in this space who have built up credibility with the target audiences over many more years.
How can we pull audiences away from these well-known brand names? Increase market share brand trust and win more awards, too? How can we improve our online platform so that it can inform and engage prospective patients, clients, and clinicians?
We helped Teoxane use leading-edge technology and disruptive creativity to gain share in fundamental ways.
Explaining the science and humanise it (educate)
Celebrating the everyday and special events (emotional triggers) Feel authentic, attainable, actual (awareness & stories)
Presenting the product in the broader ecosystem
Taking cues from cosmetics, spas
Increasing market share and delivering on the audience’s appetite