About
Works
Founder and CEO
Founder and Chief Creative Officer
Branding
Creative
Campaign
Strategy
Design
Event
Live Action
Experience
UK+
Client
Nokia
Role
Global Creative Director
in house
Year
2019-2023
Still an iconic brand
NOKIA Mobile
In the hugely competitive mobile and communications market, Nokia is a small player taking on the big guns. Everything we do has to be distinctive, compelling, and broadly appealing.
I began to work at Nokia’s in-house agency in 2019, and in February 2021, I founded the Brand Studio. With a great team of designers, copywriters, art directors, motion designers and 3D artists, all selected by me, I have helped originate concepts for global campaigns, toolkits, photoshoots and lifestyle product videos, as well as created all visual / comms assets for Nokia phones. I also work closely with the marketing team on PR and social, covering all digital assets across all markets.
- Creative Direction
- Art Direction
- Leading In-house team
- Global campaigns
- Assets for marketing
- Assets for PR
- Shooting and Photoshoot
- Post-productio / Editing
Nokia G42 5G - Global Campaign 2023
Nokia 2660 Flip - Global Campaign 2023
Nokia 2660 Flip - Global Campaign 2023
Nokia 2660 Flip - Global Campaign 2023
Nokia XR21 - Global Campaign 2023
Nokia XR21 - Global Campaign 2023
Nokia XR21 - Global Campaign 2023
Nokia G22 - Global Campaign 2023
Nokia G22 - Global Campaign 2023
Nokia G22 - Global Campaign 2023
Nokia Circular Subscription - Global Campaign 2022
Nokia X30 - Global Campaign 2022
Nokia XR20 - Global Campaign 2021
Nokia G21 - Global Campaign 2021
Nokia Wireless Portable Speaker 2 - Global Campaign 2022
Nokia 5710 XpressAudio - Global Campaign 2022
Nokia G11 Plus - Global Campaign 2022
Nokia T10 - Global Campaign 2022
Nokia C Series - Global Campaign 2022
Nokia T20 - Global Campaign 2021
Nokia G11 - Global Campaign 2021
It just keeps getting better
Global Campaign for Mobile World Congress 2019
love it
trust it
keep it
As Finns, our approach to life is simple: hold close what you trust, and keep close what you love. And we carry that ethos into our phone design. Our mission is to create technology you can always rely on,
And that you love enough to hold on to – now and into the future. Because phones aren’t just devices. They’re our connection to our friends and family.
They hold our dreams. And wake us up on time. They’re how we unwind. And how we go further. They’re designed to be by your side in the moments that matter.
To be trusted with your most important details. Those are simple, intuitive, and long-lasting phones for everyone on the planet. And even for the planet. We make phones you love. Trust. And keep.
Because right now the world could do with more of all three. Nokia phones.
Love it. Trust it. Keep it.
Global Campaign 2021 - 2022
Copyright © Lucia Domenici 2026