Client

HMD Global

Role

Global Creative Director

Agency

In house

Year

2024

HMD
HUMAN MOBILE DEVICES

I had the pleasure of personally designing the new HMD logo.
At Nokia Phone, we're evolving from a licensee to a multi-brand company, introducing our distinctive HMD brand product line. As the founder and leader of the in-house Brand Studio, we're dedicated to creating, establishing, and nurturing this new brand identity. With a talented team of designers and 3D artists personally selected by me, we've crafted the new global creative direction in alignment with our brand guidelines. 

HMD_Logo_1
HMD_Logo_HumanMobileDevices

MADE ON OUR VALUES

The perfect combination of the brand name and symbol makes the new logo exceptional. The letters are readable, and the interaction of the letters creates an original design.
The way the letters merge brings a sense of compactness and unity as each letter relies on the other to exist without losing its identity and shape. This bond of the letters reflects our spirit of being collaborative and supportive.
Using capital letters transmits the solidity and impactfulness of the HMD brand. This bold and modern look reflects entrepreneurial spirit.
The simple yet direct design of the new logo and the abbreviation of HMD, which stands for Human Mobile Devices, makes it human.

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lu@luciadomenici.com