HMD MWC24 – Lucia Domenici

Leading the creative direction for HMD MWC24 has been an incredible adventure. My team and I conceptualised and designed all brand assets for the event. This includes selecting the venue, creating DOOH ads in the Barcelona airport, designing merchandise, animations, prints, partner meeting presentations, and social media content.
At this event, we unveiled our bold, creative brand direction for the first time. Our creativity reflects our ambition to predict people's future needs and foster positive change. We aim to move beyond uniformity towards a vibrant, colourful world. We aspire to emit a futuristic and inventive energy, passionately bringing this vision to reality. Our creative journey illustrates how we envision our purpose. It's time to challenge norms and break free from industry conventions. We're committed to leading the global shift towards innovative technology for sustainable well-being that inspires everyone.

Event Strategy
Event Planning
Venues interior design
Shooting and Photoshoot
3D integration
Adv for DOH - El Prat Airport
Assets for promo /social
Assets for PR
Rehearsal and live show coordination

In the heart of Barcelona

Introducing HMD, Human Mobile Devices, where we listen to what you want. Our focus? Making affordable, repairable phones that ease digital overload and fit your budget. We're Europe's top smartphone maker, offering solutions for eco-conscious consumers. Say hello to devices tackling e-waste and digital fatigue, improving your life. And with HMD, repairing your screen is simpler than ever.

At HMD, I/we followed a traditional creative process.
We created the brief, came up with the idea, found and briefed the right talent,
built the set, handled the lighting, and ran the shoots, then integrated the resulting scene
into a 3D format with the help of our 3D artists.

BTS

‹ HMD and FC Barcelona

› HMD AMPED BUDS