HMD Smartphones – Lucia Domenici

The first smartphones under the original HMD line are HMD Pulse Pro, HMD Pulse+, and HMD Pulse, and Skyline
Bold creativity, elegant design, and purposeful innovation. More than just smartphones, it's a redefinition of the user experience. With 'Gen 1 repairability,' we challenge convention, giving people the freedom to repair and extend the life of their phones effortlessly, thanks to our partnership with iFixit. No barriers, no unnecessary waste, just brilliant, intuitive design built for a new era. For this campaign, my team and I brought the HMD brand vision to life, crafting a visual language that elevates everyday people into extraordinary narratives. It's about breaking boundaries, stepping beyond expectations, and creating a world where technology doesn't just function but inspires. Like our products, our creative approach stands apart in a sea of sameness. We don't just follow trends, we set them. Every element, from imagery to messaging, is designed to resonate, impacting people, partners, and the planet. True innovation isn't just about what a product can do; it's about how it makes people feel.

Creative Direction
Photoshoot
Post-Production
3D integration
Assets for marketing
Assets for PR
Global Toolkit
Retail Toolkit

At HMD, I/we followed a traditional creative process.
We created the brief, came up with the idea, found and briefed the right talent,
built the set, handled the lighting, and ran the shoots, then integrated the resulting scene
into a 3D format with the help of our 3D artists.

Retail

‹ HMD Nokia 3210

› Nokia Mobile