Client
HMD Global
Role
Global Creative Director
Agency
In house
Year
2024
PULSE Collection
The first smartphones under the original HMD line are HMD Pulse Pro, HMD Pulse+, and HMD Pulse.
Family Pulse's debut of HMD's original phone lineup is a statement of bold creativity, elegant design, and purposeful innovation. More than just a device, it's a redefinition of the user experience. With 'Gen 1 repairability,' we challenge convention, giving people the freedom to repair and extend the life of their phones effortlessly, thanks to our partnership with iFixit. No barriers, no unnecessary waste—just brilliant, intuitive design built for a new era. For this campaign, my team and I brought the HMD brand vision to life, crafting a visual language that elevates everyday people into extraordinary narratives. It's about breaking boundaries, stepping beyond expectations, and creating a world where technology doesn't just function but inspires. Like our products, our creative approach stands apart in a sea of sameness. We don't just follow trends—we set them. Every element, from imagery to messaging, is designed to resonate, impacting people, partners, and the planet. True innovation isn't just about what a product can do—it's about how it makes people feel.
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