Client
HMD Global
Role
Global Creative Director
Agency
In house
Year
2024
HMD Barbie Phone
HMD is beyond excited to announce the launch of the HMD Barbie™ Phone, a collaboration with the iconic Mattel brand. This isn’t just a phone—it’s a dream come true, bringing a perfect blend of nostalgia and fun back to our lives. Wrapped in the unmistakable Barbie pink and designed with a touch of vintage flair, this fabulous flip phone is a nod to simpler times, where calls and texts reigned supreme, and screen time didn’t control our days. The HMD Barbie™ Phone is more than a gadget—it’s a statement, a celebration of reconnecting with the world around you. In a time when we’re constantly plugged in, this phone invites people to unplug, step back, and rediscover the joy of real connections. From HMD’s classic Nokia phones to innovative repairable smartphones, this playful, retro flip phone adds a refreshing twist—perfect for a digital detox. This moment is a testament to the magic that happens when creativity and collaboration come together. The partnership with Mattel has allowed HMD to create something truly special, and everyone at HMD is immensely proud of what’s been achieved. A heartfelt thank you goes out to the wonderful team at Mattel and to every HMD team member who poured their creativity and passion into bringing this dream phone to life. It’s their innovative ideas and hard work that made this bold vision a reality.
The HMD Barbie™ Phone is here to make real connections matter again—free from the distractions of apps and social media. It’s all about calling, texting, making plans, and focusing on what’s most important. This is more than just a phone—it’s a reminder that sometimes, simplicity is the ultimate luxury.
The HMD Barbie Phone creative direction
To bring this campaign to life, we envision a bold and creative approach—immersing the Barbie Flip Phone into Barbie’s everyday world, where retro style meets a surreal 3D universe. This playful blend of past and future allows us to showcase the phone in a way that feels both nostalgic and modern, capturing Barbie’s iconic charm while highlighting the phone’s unique features. By featuring a model, we reinforce that the Barbie Flip Phone is not just a playful nod to the past, but a real, functional device. In this dynamic 3D world, we’ll craft scenarios that beautifully illustrate the phone’s key selling points, while hiding fun Barbie easter eggs for fans to discover.
It’s more than a campaign—it’s a celebration of creativity, nostalgia, and the fusion of fashion and technology, inviting people to experience the Barbie Flip Phone in a fresh, fun, and unforgettable way.