Client

HMD Global

Role

Global Creative Director

Agency

In house

Year

2024

HMD Barbie Phone

We crafted a bold, immersive vision to bring this campaign to life—where the Barbie Flip Phone seamlessly blends retro charm with a surreal, stylized 3D universe.
I led this campaign alongside an incredible team, working closely with Mattel weekly to bring this vision to life. It has been a fantastic journey, fully immersing ourselves in the Barbie universe, blending its timeless charm with a Gen Z tone that makes it feel fresh, relevant, and of the moment.
This playful fusion of past and future reimagines Barbie's world, capturing her signature aesthetic while spotlighting the phone's unique features in a nostalgic and cutting-edge way.
We bridged fantasy with reality by featuring a model, reinforcing that the Barbie Flip Phone isn't just a stylish throwback; it's a fully functional, must-have accessory. In this dynamic 3D world, every scenario is designed to highlight the phone's key selling points while hiding fun Barbie Easter eggs for fans to uncover, creating an experience that's as engaging as it is iconic.
This isn't just a campaign—it celebrates creativity, nostalgia, and the intersection of fashion and technology. It's a fresh, fun, and unforgettable invitation to step into Barbie's world like never before.