Client

DigiComm - Dubai

Role

Art Director, UX

Agency

Inition

Year

2017

Mission 828
An immersive Location-Based Experience

The interactive experience captured critical elements from the Burj Khalifa in a thrilling adventure that transforms users into mission operatives who must foil an impending cyber attack. How? Scale the Burj Khalifa’s immense 828 metres to intercept an overhead satellite and save the day by uploading an anti-viral code.

The idea
Such a unique, bleeding-edge LBE experience required an equally captivating branding and recruitment marketing campaign to engage visitors to Dubai and the UAE and drive footfall and ticket sales conversion at the point of purchase at the Burj itself.
I created the integrated branding, advertising and social promotional campaign. Through the visual treatments below, I sought to instil the exhilaration, mystery, and 'sci-spy' elements through iconic Burj Khalifa imagery with futuristic and intriguing colour correction, complemented by an Arabic digital font.