About
Works
Founder and CEO
Founder and Chief Creative Officer
Branding
Creative
Campaign
Strategy
Design
Event
Live Action
Experience
UK+
Client
UENI
Role
Creative Director
in house
Year
2018
UENI
SEARCH. COMPARE. BOOK.
The Logo
Thinking of the help, support, and relationship between product and user, I worked with the U and the I: the strip below the U as the letter I (me/we), representing the brand, the company, and the product that supports, helps, and suggests the U, as the User.
The minimalist style clearly makes it clear that UENI can be used by all and is quite simple at its core. Although our product puts a large amount of content in our users' hands, its visual simplicity ensures a well-managed, easy experience. The strong lines emphasise that we are in control, while the black & white colours provide the perfect canvas for the user's customisation and unique experience.
Creating something simple, something worthwhile, something for everybody, helps to find what’s around us, receive recommendations, and quickly compare whenever and wherever.
UENI's mission is to be the largest and most up-to-date search platform for local services. It aims to give these businesses a digital presence in today’s connected world and enable people to easily search, compare, and book nearby services.
Collaborating with the marketing team, I designed the logo and created the brand guidelines; leading the design team, we developed the UI/UX for B2C and B2B web platforms and mobile apps, and designed all assets to support marketing activations and campaigns.
- Creative Direction
- Leading marketing team
- Leading developer team
- Campaign B2B / B2C
- PR activations
- UX/UI
- Brand Identity
- Brand guideline
- Brand guideline B2B
With the marketing and design team, we created B2B recruitment campaigns to encourage small businesses to join the UENI platform, as well as B2C campaigns and promotions for end users.
We created dedicated campaigns for each category, using different colours for each (gym, hairdresser, spa) and featuring the UENI logo.
For the new small business, we provided marketing and promotion consulting, creating promotional collateral and a customised welcome pack.
The mobile App
Easily find and book the cheapest, nearest, or best service.
Founded by Harvard graduates, UENI was a fast-growing startup creating a marketplace where users can discover, book, and review local services, and local businesses can reach thousands of new customers.
UENI is constantly expanding the content on the platform to make it the definitive search and booking engine for all the services user needs, near them. The daily challenge was to make UENI dense with content.
Collecting and indexing business information to make it searchable on the platform. Using computer learning the platform becomes more intelligent to automate recognition of unique offerings through association. In addition to the UENI marketplace, they have industrialised the app-making process by producing customisable, white-label apps for partners. The software generates analytics that assess customer behaviour, allowing clients to steer business decisions and run their businesses more efficiently.
The Walkers
A large group of walkers out and about in all cities helped the UENI Team discover small businesses and promote the platform.
We created a tool to help the walkers collect data and record the small businesses' needs.
These tools had a simple, clear interface that fulfilled the walker's request for an app that is quick, easy, and secure, where you can enter all info.
Free Partner App
UENI provides a free mobile app to partners, enabling their users to discover, book, and pay for services through it.
With the UI designer team, we create customisable white-label apps for partners, adapting the UENI app's new layout and UX to the partner's brand.
We also provided visual communications and advertising services to the partner to promote the app.
B2B Platform
UENI enables its customers, for the first time, to search and compare services across businesses. Connects customers with businesses and gives businesses tools to keep their data current. It created an information ecosystem that remains useful because people use it and keep it fresh.
With the development team, we created a simple SaaS platform for small businesses that lets them design websites, manage bookings and offers, and update client data.
Thinking of this particular target audience, we kept the experience easy and intuitive, using an infographic style to better explain all the paths and the functions of the platforms.
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