Own The T – Lucia Domenici

Another game?
Two caged competitors fight it out.
The last man or woman is standing. Control the T, and you control Me - your serve.
The POV alternates with detail in a squash-and-chroma mood, with an extreme emphasis on texture to intensify the harsh fatigue of the game.
A film to send out the call to courts for any potential squash player, as the sport hopefully enters Olympic competition in 2028.

Why the game of Squash is essential to the lives that need it most.
When people think of Squash, they think of speed, high energy, fitness and elitism.
Yes, it’s all these things, but it’s something more, too …
Own the T is an initiative to force a re-appraisal of the game.
A movement not only to establish Squash as an Olympic sport for Los Angeles 2028, but also to raise the game’s profile as a critical component of young people’s development, instilling the life skills they need to grow as human beings.
Through Own the T, we present a rallying cry to squash fans to see the game's potential in a new light, and we reach out to newcomers.
We’ll serve.

Marco Grandinetti
CG motion designer

John Speers
Strategest

Pete Way
Creative Director

Peter K Richardson
Voice

Luigi De Maio
Music

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