Client

HMD Global

Role

Executive Global
Creative Director

Agency

In house

Year

2025

HMD MWC25

It has been an extraordinary whirlwind—intense, exhilarating, and packed with relentless creativity, ambition, and collaboration time to prepare the HMD MWC25. The pressure was high and the expectations even higher, but we made it happen together.

At HMD, we transformed Spotify Camp Nou into an unforgettable stage for innovation. From game-changing product reveals to visionary leadership moments, our industry-shifting announcements sparked excitement and overwhelming positivity.
The collaboration with Drew Barrymore.

Steering the creative direction for HMD MWC25, we conceptualized and designed every touchpoint of the brand experience—each element crafted to captivate and inspire.

A legendary venue
The Museum of FCB at Spotify Camp Nou set the stage for an experience unlike any other, where technology, passion, and storytelling seamlessly combined.
A 360° immersive experience
From dynamic animations and cinematic videos in the Tambor Room to stunning DOOH takeovers at Barcelona Airport, we built a journey that resonated beyond the venue.
A bold brand presence
Every detail, from product showroom environments to high-impact print assets, executive presentations, and engaging social content, was designed to leave a lasting impression.

At the heart of it all are three groundbreaking launches:
HMD Barça 3210 & HMD Barça Fusion
As a tribute to the fans, these special-edition devices feature exclusive player signatures, unique fan experiences, and an innovative detox mode, so nothing gets in the way of game time.
HMD Fusion X1
Our commitment to safer, healthier digital habits for young users starts now. Through our partnership with Xplora and SafeToNet, we’re giving parents absolute control and peace of mind.
Amped Buds
The world’s first earbuds with a charging case that powers up your smartphone. Great sound should never come at the cost of an empty battery.