She wasn’t posing. She wasn’t performing.
She was just… thinking.
On a Chicago train, pressed to the glass, hand gripping the rail,
not for balance, but for resistance.
That sideways glance?
Not lost. Decoding.
Like someone quietly reading the world and deciding what’s worth believing in.
No pitch. No filter. Just presence.
Unbothered. Unmissable. Unapologetically human.
And yet, we keep calling strategy “story.”
We keep turning truth into tone of voice.
Emotion into performance.
Noise into "engagement."
But the best stories don’t beg to be seen.
They demand to be felt.
So if your next campaign starts with a deck and not a moment like this,
a real one, from someone like her,
ask yourself:
Are you building something people will care about…
Or just hoping they’ll notice?
What if your next campaign didn’t start with a strategy deck…
But with someone like her?
Someone real.
Someone you’d stop scrolling for.
Someone who reminds you that the world is full of stories,
You just need to change the lens.