HMD Nokia 3210 – Lucia Domenici

It’s the mobile phone that defined a generation. And now, 25 years on from its original release, the legendary Nokia 3210 is back in Scuba Blue, Grunge Black and Y2K Gold– brought to you by European mobile innovator, Human Mobile Devices (HMD), makers of Nokia phones. ‘Dumbphones’ are making a comeback as people look to return to simpler times. In 2023, Human Mobile Devices (HMD) saw sales of the iconic Nokia 2660 Flip phone double, and HMD expects further growth in the feature phone market in 2024.
The devices offer a solution for a digital detox in a world where almost four in ten (38%) of 16-24-year-olds worry they spend too much time on their smartphone.¹

“The Nokia 3210, a cultural icon, is back at the pinnacle of the global dumbphone boom as consumers look to balance their screen time usage with a digital detox. The Nokia 3210 has simplicity at its core, allowing consumers to be totally present. Forget dumbphone, this is 2024’s fun phone.” — Lars Silberbauer, CMO of Human Mobile Devices (HMD)

A quarter of a century ago, the Nokia 3210 was launched. It quickly became a smash hit, and it connected hundreds of millions of people. For 2024, it’s back. Only this time, the focus is very much on disconnecting people from their screens.

“The original Nokia 3210 has a special place in many consumers’ hearts as one of the best-selling mobile phones of all time. It’s the perfect product to reimage for the modern era, given its strong heritage and iconic design. The Nokia 3210 is considered one of the most significant handsets Nokia ever developed and was loved by many for whom it was their first mobile phone. This modern twist on a design classic in its silver jubilee year is bound to grab people’s attention.” — Ben Wood, Founder, Mobile Phone Museum

The relaunch of the Nokia 3210, a phone icon, feeds into the increasing popularity and continued resurgence of feature phones as growing numbers of young people switch off and embrace the digital detox movement. And where the Nokia 3210’s concerned, those wanting to take a break from social media, the internet and endless apps (whether that be for a day, a weekend, or indefinitely), can now do so in serious late nineties / early noughties style. Updated for a new generation, the reimagined Nokia 3210 boasts a sleek retro design. It comes loaded with all the essential features you’d expect from the OG feature phone, including a 2MP camera with flash (and torch!) and a long-lasting 1450 mAh² battery that won’t die on you when you’re partying hard this summer. Because it’s 2024, this time round the Nokia 3210’s got 4G too for crystal-clear calls. Just as it was back in the heady days of the early 2000s, the Nokia 3210 is set to be the must-have lifestyle and accessory this festival season, and festival goers won’t just be choosing it for its robustness and no-nonsense functionality. They’ll be doing so to make a serious style statement, too. The trend for all things Y2K continues to go from strength to strength, and, in keeping with all things late nineties and early noughties, the 3210 is only available in three bold colourways redolent of the era: Scuba Blue, Y2K Gold and Grunge Black. And finally… the Nokia 3210 just wouldn’t be the Nokia 3210 without Snake – so that’s back, too. Get your thumbs at the ready, tell all your mates, and see if you can’t just go get yourself a high score.