Client

345

Role

Creative Director

Agency

01 tribe

Year

2015

345 Experience Design
Good brand experience improves people's lives through anticipation of their expectations.

Over the following few years, sensors, cloud, intelligent objects, and real-time analytics will combine to provide a new level of connected intelligence.
Mobile has forever changed the way we live. Today, people want to live meaningful experiences that will improve their lives.
Connection with customers is based on an emotional bond based on trust. Brands that can create relevant experiences for people tend to be more successful.
345's mission was to extend the human experience in a connected world. The vision was to make technology invisible to provide the best experience to the people.

With the UX team, we researched and planned human behaviour studies in the context of designing customer journeys, with all the effects and benefits for users and brands.
Using a crescent number, I also designed the logo and the brand guidelines.
The 345 brand created 345 mm (mobile experience manager).
We kept the same brand guidelines and created a new brand for the platform.