Client
Postecom
Role
Creative Director
Agency
01 design for Posteitaliane
Year
2014
Postecom
The big digital transformation
of Poste Italiane
Poste Italiane is the Italian postal service provider. Besides providing postal services, Gruppo Poste Italiane offers integrated communication, postal savings products, logistics, and financial and insurance services throughout Italy.
This posed an exciting challenge for the UX and UI teams and me.
As a postal service provider, their target audience was everyone - from young account holders to older people who use the postal service for their finances, pensions and savings. An initial intensive phase of research work was required to help understand how Poste Italiane can continue providing its services more efficiently, intuitively, and quickly through all its digital channels.
Leading these teams, we designed new architectures for their web and mobile sites and all their applications; refreshing the UI, we followed the strict brand guidelines of Poste Italiane.
With Marco Grandinetti, motion designer, we also created this B2B corporate video to explain how this substantial digital transformation was undertaken.
