Client
Teoxane
Role
Creative Director
Agency
GRAMAFILM
Year
2020-2021
Teoxane
Science of self-expression
Campaign 2021
Teoxane is the fastest growing brand within the hyaluronic acid, dermal fillers and skin care space - winning awards and making waves.
There are other rival brands with a longer standing track record in this space who have built up credibility with the target audiences over many more years.
Challenge
How can we pull audiences away from these well known brand names? Increase market share, brand trust and win more awards too? How we can improve our online platform that can inform and engage prospective patients, clients and clinicians.
Solution
We helped Teoxane use leading-edge technology and disruptive creative to gain share in fundamental ways
Explaining the science and humanise it (educate)
Celebrating the everyday and special events (emotional triggers) Feel authentic, attainable, real (awareness & stories)
Presenting the product in a wider ecosystem
Taking cues from cosmetics, spas
Increasing market share and deliver on audience’s appetite
There's no greater gift you can give yourseld than the time to observe. Learn and heal all that holds you back, everything that prevents you from being who you truly are. Now is the time to renew your normal. Whatver you aim, it's time to change, this is your time. The Hyaluronic Acid is naturally in our body, from the begining. And naturally with the age going to lose it. Adn naturally we just fill up again. Thanks to the new platform, Teoxane takes the client step by step to discover the new vision, desires, telling about the most innovative technology, the science and the research behind the products. Then tailor the best treatment to clients needs.
