Client
Teoxane
Role
Creative Director
Agency
GRAMAFILM
Year
2020-2021
Teoxane
Science of self-expression
Campaign 2021
Teoxane is the fastest growing brand within the hyaluronic acid, dermal fillers and skin care space - winning awards and making waves.
There are other rival brands with a longer-standing track record in this space who have built up credibility with the target audiences over many more years.
Challenge
How can we pull audiences away from these well-known brand names? Increase market share brand trust and win more awards, too? How can we improve our online platform so that it can inform and engage prospective patients, clients, and clinicians?
Solution
We helped Teoxane use leading-edge technology and disruptive creativity to gain share in fundamental ways.
Explaining the science and humanise it (educate)
Celebrating the everyday and special events (emotional triggers) Feel authentic, attainable, actual (awareness & stories)
Presenting the product in the broader ecosystem
Taking cues from cosmetics, spas
Increasing market share and delivering on the audience’s appetite
There's no greater gift you can give yourseld than the time to observe. Learn and heal all that holds you back, everything that prevents you from being who you truly are. Now is the time to renew your normal. Whatver you aim, it's time to change, this is your time. The Hyaluronic Acid is naturally in our body, from the begining. And naturally with the age going to lose it. Adn naturally we just fill up again. Thanks to the new platform, Teoxane takes the client step by step to discover the new vision, desires, telling about the most innovative technology, the science and the research behind the products. Then tailor the best treatment to clients needs.
I led the campaign, from the message to the shooting; with the team, we created the visual, the UX and the UI for the new platform; the scripts for the films and designed all campaign assets.
teoxanetreatments.co.uk
Joanna needs to be the best version of herself – she can’t afford to be off her game for even a second. Her body is unique, so she deserves a solution to match.
At her job, Olivia is confident she knows what she’s doing. But while she’s great
at taking care of others, when it comes to taking care of herself, she’s not so generous.
Matt noticed some changes in the way he looked
and was beginning to lose confidence in his appearance.
