Client
Teoxane
Role
Creative Director
Agency
GRAMAFILM
Year
2020-2021
Teoxane
Science of self-expression
Campaign 2021
With the Gammafilm team, we crafted a campaign that pushed boundaries for Teoxane, a fast-rising leader in hyaluronic acid, dermal fillers, and skincare. This was no ordinary challenge—Teoxane operates in a space dominated by legacy brands with years of built-up credibility. Our task was to shift perceptions, capture attention, and position Teoxane as the brand of choice for patients, clients, and clinicians.
How do we disrupt a category where trust, science, and reputation reign supreme? How do we pull audiences away from established competitors and build brand equity while continuing to win awards? How do we elevate the digital experience to engage and convert?
We harnessed disruptive creativity and leading-edge technology to give Teoxane an undeniable presence in the market:
Bridging Science & Storytelling
We transformed clinical expertise into compelling narratives, making innovation accessible and engaging.
Tapping into Emotion
Beyond science, we focused on real-life moments, crafting stories that resonated with confidence, beauty, and self-expression.
Building Authenticity
Our approach made the brand feel attainable, aspirational, and relevant to its audience.
Expanding the Brand Universe
We positioned Teoxane within a broader beauty and wellness ecosystem, taking cues from luxury cosmetics and spa experiences.
Fueling Market Growth
Every touchpoint was designed to meet consumer appetite, increase engagement, and solidify Teoxane’s position as an industry leader.
There's no greater gift you can give yourseld than the time to observe. Learn and heal all that holds you back, everything that prevents you from being who you truly are. Now is the time to renew your normal. Whatver you aim, it's time to change, this is your time. The Hyaluronic Acid is naturally in our body, from the begining. And naturally with the age going to lose it. Adn naturally we just fill up again. Thanks to the new platform, Teoxane takes the client step by step to discover the new vision, desires, telling about the most innovative technology, the science and the research behind the products. Then tailor the best treatment to clients needs.
I led the campaign, from the message to the shooting; with the team, we created the visual, the UX and the UI for the new platform; the scripts for the films and designed all campaign assets.
teoxanetreatments.co.uk
Joanna needs to be the best version of herself – she can’t afford to be off her game for even a second. Her body is unique, so she deserves a solution to match.
At her job, Olivia is confident she knows what she’s doing. But while she’s great
at taking care of others, when it comes to taking care of herself, she’s not so generous.
Matt noticed some changes in the way he looked
and was beginning to lose confidence in his appearance.
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